In behalf of the Food & Agricultural Organization (FAO) of the United Nations, Prof. Larry Digal of U.P.-Mindanao consults with STC on 1 July 2014 regarding the prospects of getting organic rice on the shelves of supermarkets. Together with Ms. Balgos, they try to pinpoint the factors which will allow producers to penetrate the mainstream of supply chain to get people to accept this product given its price premium.