The launch was opened by DA NMIC Director Efren Nuestro who gave the welcome remarks. DA Assistant Secretary Salvador Salacup addressed the audience on the Pork in the Box Project of the government.

The Pork in a Box Project aims to deliver clean but cheaper pork to the public. The pork is processed in the port of origin such as General Santos and blast freezed before transported to Metro Manila. This eliminates the cost of feeds while transporting the hogs from the province as well as the risk of the animals dying during the transporation.

Mr. Albert Lim, president of the National Hog Raisers Association, Marvin Buenaflor and PAGASA President Steven Cua also gave speeches endorsing the Pork in a Box Project.

PAGASA was also represented by its directors William Villanueva and Karl Marxist Tan and Bryan Lee.